Jeff put himself through university running a student painter franchise.  He intended to graduate and move onto a job in the corporate world.  He tried working at a 'desk job', but soon realized he found working in an office to be quite boring.  He missed the satisfaction of watching a project go from start to finish.  He decided to return to the painting field- starting a painting company with his brother, Kevin.  They worked together for several years, but eventually split into two divisions of Pacific Pride Painting.  Jeff owns the North Vancouver location and Kevin owns the Ladner location.